Our Markets
Imago is an expert in its chosen technology markets of IP, Unified Communications and Wireless & Mobility. The long-term financial benefits of these technologies are undeniable. But far more importantly, they are transforming the way human beings work and live, turning the enterprise into a more flexible and collaborative environment where business decisions are made faster and smarter. It’s what makes this space so fascinating – and it’s why our multi-faceted events and online information sites are such an irresistible proposition for a high level audience…
IP Market
The strategic benefits of IP have already made it the de facto backbone for every enterprise network of the future. In fact, by 2008, IP networks will handle more than 50 per cent of all enterprise traffic.
It isn’t hard to see why. The integration of voice, data and video onto a single technology backbone drastically reduces capital expenditure and cost of ownership in the long term. At the same time, it empowers businesses to provide entirely new functionality and services that drive productivity, make collaboration a reality and build closer links with customers.
However, this brave new world isn’t without its challenges. Creating a bigger, better and more ubiquitous enterprise architecture also means negotiating some genuine hurdles. How do you manage and monitor network capacity, error rates, application performance and uptime? How about issues like security, migration strategy…and of course cost. Can IP really deliver on its promise?
Our events such as IP Expo bring together all the questions at the forefront of the minds of CIOs, CTOs and network and communications managers, with a single end goal. How do you make IP pay?
Unified Communications
So what exactly is Unified Communications? Despite its industry prominence, many customers are still not entirely clear on what the phrase means.
The fact is that business communication finally has the potential to be a true strategic asset - capable of driving and improving business processes - thanks to Unified Communications technologies like VoIP and other multimodal solutions including presence and instant messaging.
Unified Communications truly represent the glue capable of pulling together multimedia enterprise-wide knowledge. But no one said bridging the gap between the PBX and the desktop would be straightforward. Technological innovation is coming from all sides, whether it be desktop and software vendors or operators and traditional telephony specialists.
Can any single vendor really do it all? Which solutions will deliver the best returns? Are open standards really open?
Imago events like UC Expo and VoIP for Business build an industry dialogue on these and other issues, helping decision-makers choose the right long-term partners, vendors, tools, applications and strategies to deliver return on investment.
Wireless & Mobility
Becoming a wireless organisation is one thing. Doing it successfully is another matter in a market moving at breakneck speed.
The sheer weight of new technologies, devices, vendors, applications and standards is enough to give anyone a headache. However, the enterprises that succeed in harnessing the magic of mobility and the wonder of wireless will enjoy a huge strategic advantage over their less agile competitors.
A successful wireless and mobile strategy is about getting the basics right: Choosing the right partners, negotiating the best contracts with operators, having the ability to think of new and innovative uses for the technology…and ultimately, anticipating market trends and behaviour. For example…
Will Wi-Fi really give way to WiMAX? Where will the rise of WVoIP leave VoIP? Can mobile operators and service providers finally embrace convergence and deliver their own services to compete against established ones? When will they create mass demand for 3G data services such as mobile broadband?
Our Wireless & Mobile Event in addition to our conferences on Wireless Digital Cities and Mobile WiMAX tackle these and many other issues, attracting genuine industry heavyweights to explain and debate the issues of the day, as well as all the leading vendors…proving there’s at least one place where decision-makers can see wireless in action.